Insight into audiences, brands, social media impact, and trends

From brand and visual identity to campaign and release plans

As part of the brand team, led on the development of the brand’s digital marketing approach from competitive insight through to campaign execution, creating a coherent visual identity, campaign strategy and launch-ready content:

• Brand & Social Media Benchmark: assessed Useless against relevant competitors to identify positioning, content and engagement opportunities.
• Digital Brand & Visual Identity: developed the creative mood and visual direction for the brand’s digital presence.
• Campaign Strategy: created the strategy and creative approach for a new social media campaign.
• Campaign Content Calendar: built the launch content plan and publishing schedule for the campaign commencing in late August.
• Digital Campaign Assets: designed and produced the social content and creative assets required for the opening weeks of the campaign.

Reporting to the marketing director, audited, benchmarked, planned, executed and evaluated the social media campaign for their flagship initiative:

• Social Media Audit: audited E&E’s social media activity to test its effectiveness in delivering the goals of Inspire the Future initiative with their target audiences
• Digital Performance Benchmark: executed a social media performance benchmark against those competing for the attention of the same audiences
• Campaign Plan: built a social media campaign and associated KPI framework based on this analysis and a review of best practices
• Campaign Execution & Optimisation: delivered the campaign, tracked performance against agreed metrics and used the results to refine targeting and content. In first few weeks, increased engagement by over 120% through targeted activity
• Work Experience Report: contributed the employer analytics for E&E’s landmark Work Experience Report: Past, Present and Future

Founder and marketer for own music project, owning and leading the team through every stage from creative development to release:

• Music & Media Trend Monitoring: Tracked trends to shape creative direction and promotional content
• Release Campaign Content: Developed and executed full release campaigns across TikTok, Instagram, YouTube and streaming platforms, creating tailored visual and written content to grow and engage a target audience
• Project Management: Ran every project end-to-end — writing through to production and distribution — coordinating engineers, producers, photographers and videographers

As part of the editorial team, created targeted digital asset to build engagement with Camden Cooperative events, news and wider community

• Raw Content: Sourced material by shooting mobile content at events and through direct interaction with the community
• Digital Content Production: Created polished digital asset, designed to promote the communities’ activities with their target audience and aligned to their visual identity and the requirements of the various channels

As a member of Position Music’s Label Department, planned, executed and evaluated campaigns:

• Content Plans: strategised content and digital roll-out for label artists (Elohim, Hunter Metts, Pongo, NoMBE, eaJ and others) to maximise campaign reach
• Digital Assets: produced and curated 250+ digital promo assets across YouTube, Instagram and TikTok using Adobe Photoshop, Premiere Pro and ROTOR
• Playlists: researched and pitched 50+ label releases to Spotify editorial playlists
• Campaign Evaluations: evaluated campaign performance through social engagement and fan-account interaction analysis

As an intern at JET, provided organisation, administration and logistics support to the team:

• Organisation & Logistics: provided direct support to 8+ managers and marketing staff across a roster including BLOND:ISH, Dombresky, JUSTICE and Empire of the Sun
• Catalogue: maintained artist catalogue databases using Airtable and Google Sheets
• Social Media Analytics: conducted talent and trend scouting via Chartmetric and social media analytics

Experience of Tik Tok analytics, LinkedIn Analytics, Instagram Ads, YouTube Analytics and Meta Ads

Experience of the main platforms: Chartmetrics, Spotify for Artists & Apple Music for Artists